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Todolí (2007) Disease Metaphors in Urban Planning

Disease Metaphors in Urban Planning

Júlia Todolí, University of València

Volume 1

Abstract

It is widely assumed that metaphor is a salient feature of discourse, with a two-fold function. Firstly, it helps make complex issues understandable to the public, and secondly, it helps promote and legitimize the ideological viewpoints of particular groups. The main aim of this paper is to look into the Plan for Restoring the Islamic Wall in Barri del Carme (València, 2002) to show how the authors of the plan use metaphors to mystify the reality and to illustrate the discursive resistance expressed by residents and residents' associations. We will shed new light on how conventionalized metaphors are commonly accepted as natural ways of naming a reality, and therefore function as a powerful device for mystifying the reality. In contrast, (one-shot) image metaphors and less conventionalized linguistic metaphors, are not pervasive in all kinds of discourses, are not natural ways of naming a reality and can lead to discursive subversion.

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